Privacy policy
In short: Motora uses your location to show you to the friends and groups you choose and to record your drives. You decide who sees you, and you can turn sharing off at any time. We don't sell your data. Free accounts see ads from Google AdMob; Motora Club members see none.
Who we are
Motora is a car community app for iPhone and Android, based in the United Kingdom. Motora is run by Woul Labs Ltd, a company registered in England and Wales (company number 17541819). In this policy, "Motora", "we" and "us" mean Woul Labs Ltd. We are the data controller for the personal information described here.
Questions or requests: privacy@drivemotora.com.
What we collect
Your account
- Email address, or the identifier Apple or Google gives us if you sign in with them.
- Username, display name, profile picture and anything you add to your profile.
- Your character, garage, cars (make, model, version, paint and parts) and, if you add one, your number plate.
Location
- Location sharing. If you turn it on, your location, speed and whether you're driving are shared with the friends and groups you choose, including in the background while the app is closed. You can turn it off in Settings.
- Drives. When you record a drive, or turn on automatic drives, we save the route, times, distance, speed, speeding against posted limits, harsh braking and acceleration, and phone use while moving. Drives are private unless you share them.
- Features built from your drives: roads you've explored, group territories, drives you did with friends, drivers you passed, fuel costs and leaderboards.
- Where you parked is kept on your phone only.
Motion
If you turn on automatic drives, Motora uses your phone's motion activity (Motion & Fitness on iPhone, Activity Recognition on Android) to tell driving apart from walking or cycling, and motion sensors to detect harsh driving. It can't tell whether you're the driver or a passenger.
Things you post
- Photos and videos, messages in chats and groups, comments, likes, meets you create or join, and reports you make.
- Camera access is used only when you take a photo or use AR. We save to your photo library only when you ask.
Purchases
Motora Club and Carbon are bought through the App Store or Google Play. Apple and Google handle payment; we never see your card details. We receive and keep a record of the transaction so we can give you what you bought.
Device and usage information
- Analytics: which screens and features are used, app version, device model and operating system. You can turn this off in Settings under "Share usage analytics".
- Push notifications: a device token from Apple or Google, if you allow notifications.
- Advertising (free accounts): see the section on ads below.
How we use it
| Use | Legal basis (UK GDPR) |
|---|---|
| Run your account and the features you use: garage, friends, groups, map, drives, meets, reel, chats | Contract |
| Share your location with the people you choose, and record drives in the background | Consent, which you can withdraw in Settings or your phone's settings |
| Process purchases, Carbon and Motora Club | Contract |
| Keep Motora safe: fraud and abuse prevention, rate limits, handling reports | Legitimate interests |
| Understand and improve the app with analytics | Legitimate interests (you can opt out) |
| Show ads to free accounts; personalised ads only with your consent | Consent for personalised ads; legitimate interests for non-personalised ads |
| Meet legal obligations, such as tax records for purchases | Legal obligation |
Ads
Free accounts see some ads from Google AdMob: a few full-screen ads between screens, banners in a couple of lists, and optional ads you can choose to watch for Carbon. Ads never appear in the reel, garage, map, chats or while you're driving. Motora Club members see no ads.
In the UK and EEA, Google's consent form asks whether ads can be personalised. On iPhone, Apple's prompt then asks whether Motora may track you; if you decline, your advertising ID is not shared. Google may use your device's advertising ID, IP address (for approximate location), and information about the ads you see and interact with, to serve and measure ads and prevent fraud. You can change your choice in Motora under Settings → Privacy, or reset your advertising ID in your phone's settings. Google's use of this data is described at policies.google.com/technologies/partner-sites.
Who we share it with
Other Motora users see what you choose to share: your profile, garage, posts, and your location and drives if you share them. We never sell your personal information.
We use these service providers to run Motora. They process data for us under contract:
| Provider | What for |
|---|---|
| Supabase (servers in Frankfurt, Germany) | Database, accounts and server functions |
| Cloudflare | Storing photos, videos and car models; hosting this website |
| PostHog (EU servers) | Usage analytics |
| Maps and place search, Sign in with Google, AdMob ads, Android notifications | |
| Apple | Sign in with Apple, App Store purchases, iPhone notifications, Apple Maps |
| DVLA and DVSA | Looking up a UK number plate you enter (make, fuel, tax and MOT details) |
We may also share information if the law requires it, to protect people's safety, or as part of a sale or reorganisation of the business, in which case this policy would continue to apply.
International transfers
Some providers, such as Google, Apple and Cloudflare, may process data outside the UK, including in the United States. Where they do, transfers are covered by UK adequacy regulations, the UK–US data bridge or standard contractual clauses.
How long we keep it
- Your account, garage, posts and drives are kept until you delete them or delete your account.
- Live location is replaced as it updates; when you stop sharing, friends no longer see it.
- When you delete your account (Profile → Delete account), we delete your account and the content linked to it. Copies in backups are removed within 30 days.
- Purchase records are kept for as long as tax law requires, usually six years.
Your rights
Under UK GDPR you can ask for a copy of your data, ask us to correct or delete it, object to or restrict how we use it, and ask for it in a portable format. You can withdraw consent at any time, for example by turning off location sharing, analytics or personalised ads. To make a request, email privacy@drivemotora.com. We'll reply within one month.
If you're unhappy with how we've handled your data, you can complain to the Information Commissioner's Office at ico.org.uk.
Children
Motora is not meant for children under 13, and we don't knowingly collect their data. If you think a child under 13 is using Motora, contact us and we'll delete the account.
Security
Data is encrypted in transit, access to it is limited by account, and photos and videos are served through short-lived signed links. No system is perfectly secure, but we work to protect your information.
Changes
If we change this policy, we'll update the date at the top. If the change is significant, we'll tell you in the app.